![A*P*E](https://image.tmdb.org/t/p/w185/zvjTUBCZNiQPH3bWOJQn6FKS7gv.jpg)
A former champion rodeo rider is reduced to using his saddle skills to promote a breakfast cereal in a gaudy Las Vegas show. When he’s asked to perform with a $12 million horse, he discovers it is being doped to remain docile. He flees into the desert astride the beast in an act of defiance. A story-hungry female reporter gives chase.